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Corporate Identity

Brands are the engines of modern marketing. It has become increasingly important for a brand to be present where it matters the most, at P-O-P.

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Retail

The competition in the retail industry is intense. One-upmanship in the marketing needs brand awareness, sales promotion ideas and advertising.

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Corporate

The communication challenges for companies are compounded by the fact that most businesses have numerous stakeholder groups...

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education

To the point communication . Informative . Modern-day approach


Educational institutions, whether in the youth sector, college level, vocational sector or in higher education/university ought to brand themselves succinctly to differentiate when communicating with prospective students, and perhaps with parents of students too. Needless to say, in the educational sector, the student is both the product and the customer. The service is the education delivered by its qualified educators. A well-crafted and compelling unique selling proposition (UPS), which the institution will consistently deliver upon, can give it a leg-up over its competitors in the category - as well as build its brand.


Branding is an investment which offers the educational institution a distinction in competitiveness, awareness, a professional image and its reputation whilst adding equity to the organization's assets. However, it's a long term resource because it takes time to build a brand.


Crackerjack through its services helps adding a distinct personality to an Institution of Learning.


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